Skip to content

News Items

News Items

Subscribe to receive News Items notifications!

Thank you for Subscribing. A subscription confirmation link has been sent to your email.

If you’re looking for a new way to reach your clients or customers or to increase your exposure to a new generation of visual learners, you should consider YouTube. It’s easy and engaging and helps your audience get to know you more effectively.

Charlotte Area Chamber of Commerce

Carolina GSE, the leading global GSE distributor is pleased to announce the launch of its new brand, Pilot John International. The new brand includes an updated e-commerce website and reflects the company's continued expansion with new products and services into global markets.

EmilyJane Hardee

Every business is convinced they offer stellar service but if you can’t think of a company in your area that offers bad service, it might be you. But that doesn’t mean we can’t learn from the experience.

Charlotte Area Chamber of Commerce

It’s not uncommon to hear old timers (of any age) complain that young people don’t have it as hard as they did.

Charlotte Area Chamber of Commerce

Pilot John International, a Carolina GSE Company announced they are returning to exhibit at the NBAA Maintenance Conference and will be located in booth 629.

Carolina GSE Inc.

Mother’s Day can now be transformed into a time to honor those women who have nurtured us and helped us grow, whether they gave birth to us or not. Keep that in mind in your marketing.

Charlotte Area Chamber of Commerce

Pilot John International, a Carolina GSE Company announced they are returning to exhibit at Aviation Week MRO Americas 2022 and will be located in booth 4107.

Carolina GSE Inc.

Pilot John International, a Carolina GSE Company, is a global provider of aviation ground support equipment, aircraft parts, consumables, and avionics solutions, is pleased to announce that it will attend the annual NCAA Conference in Winston Salem, NC.

Carolina GSE Inc.

In all, there are 257 national holidays in April alone. If you’re like me, you may find them hard to keep up with, but they can be a great source of engagement for your business. You just have to know how to use them for maximum return and get a little creative.

Charlotte Area Chamber of Commerce

If you’re a small business, you probably bootstrapped your website content, picking it up here and there, copying what you like from other sites (hopefully not word for word), and adding as you go.

Charlotte Area Chamber of Commerce

There can be a desperation that you feel on social media.

Many businesses are creating content that demands “look at me.” But while some may believe that “shouting” into social media is the way to get attention, it rarely is.

Charlotte Area Chamber of Commerce

Pilot John International, a Carolina GSE Company, is a global provider of aviation ground support equipment, aircraft parts, and avionics solutions, is pleased to announce that it will attend the NBAA Schedulers & Dispatchers Conference (SDC2022) in San Diego, California in April 2022.

Carolina GSE Inc.

At the risk of sounding like a broken record, engagement is critical to your business. Now more than ever. It’s so important that I wish I could create a new name for it so people would pay more attention.

Charlotte Area Chamber of Commerce

Do you need more attention? Do you feel like your business isn’t top of mind in your community? People won’t buy from you if they don’t think of you. While the easiest way to increase sales is to upsell existing/current customers, the second-best way is increased exposure.

Charlotte Area Chamber of Commerce

Pilot John International, a Carolina GSE Company, is a global provider of aviation ground support equipment, aircraft parts, consumables, and avionics solutions, is pleased to announce that it will attend the 65th AEA International Convention & Trade Show in New Orleans, Louisiana in March 2022.

Carolina GSE Inc.

Whether your team works from home or in an office, whether you are a business of one or one hundred and one, taking care and making time for wellness is becoming increasingly important. Stress levels because of what’s going on in the world around us are increasing. You may not even be aware of the outside stress someone is under.

Charlotte Area Chamber of Commerce

Content marketing provides the kind of quality content your audience is looking for. Marketers in today’s business climate must yield to the interests of their customers to be successful in the same way that party planners who want people on the dance floor must select music the vast majority of people in attendance will find appealing.

Charlotte Area Chamber of Commerce

Most people will agree Google is a large part (dare we say owner?) of the internet, at least from a marketing perspective. That means whether we like it or not we have to try to play nicely with the giant search engine.

Charlotte Area Chamber of Commerce

While there are many articles out there that will tell you small ways businesses are at risk, it’s important to know that cybersecurity is something you will now have to consider as part of your business’ annual budget.

Charlotte Area Chamber of Commerce

Good storytelling casts your customers as the heroes of their stories. You want their successes and triumphs to be told because you want potential customers to hear the stories and think that they can do those things too.

Charlotte Area Chamber of Commerce

All of these ways to build a huge email list are easy and cheap. While it’s not uncommon to buy sales lists, buying an email list will get you into trouble quickly.

Charlotte Area Chamber of Commerce

Carolina GSE, a global provider of aviation ground support equipment, aircraft parts, consumables, and avionics solutions, is pleased to announce that it will attend the 33rd annual Women in Aviation International Conference in Nashville, Tennessee in March 2022.

Carolina GSE Inc.

Most businesses that pursue this option also use either influencers to record the video or create their own. This is not the place for a formal commercial. You want to think about fun entertainment, not a sales pitch.

Charlotte Area Chamber of Commerce

All organizations should take certain foundational measures to implement a strong cybersecurity program.

Charlotte Area Chamber of Commerce

Carolina GSE is pleased to announce a new manufacturing partnership with Barry Mounts® (Hutchinson Aerospace). Carolina GSE will now stock and distribute a wide variety of aircraft engine mounts to solve aircraft shock, vibration, and noise challenges.

Carolina GSE Inc.

Carolina GSE, a global provider of aviation ground support equipment, aircraft parts, consumables, and avionics solutions, is pleased to announce that it will attend the annual HAI HELI-EXPO in Dallas, Texas in March 2022.

EmilyJane Hardee

Most of these tools and strategies are free. But it's important to note that when it comes to social media or online advertising, you will have to spend some money.

Charlotte Area Chamber of Commerce

So, what does that look like and how does that benefit you?

Charlotte Area Chamber of Commerce

Carolina GSE/PilotJohn.com is excited to announce a new distributor partnership with WAT® Whelen GSE. With this new partnership, Carolina GSE will now stock and distribute an expansive product line of high-performance lighting for a wide range of GSE solutions.

Carolina GSE Inc.

Charlotte Area Chamber of Commerce

Charlotte Area Chamber of Commerce

Waste and Recycling Tips: How to dispose of rechargeable batteries

Actually Done

A chamber membership is an investment in your business.

As an investment, you undoubtedly expect a return. While it’s easy to look at what you paid for membership and how many new customers were sent you way through the chamber and calculate your return that way, there’s more to it than just that.

Charlotte Area Chamber of Commerce

Charlotte Area Chamber of Commerce

When you run your own business, you’re the person deciding on the direction. You’re in control of start dates and marketing promos. You’re the one who must hold yourself back from the shiny object syndrome.

Charlotte Area Chamber of Commerce

There's a lot of noise on the social media channels

Charlotte Area Chamber of Commerce

Charlotte Area Chamber of Commerce

Charlotte Area Chamber of Commerce

Sales requires making connections and establishing relationships. The more people you meet and get to know, the more opportunities you will create.

Charlotte Area Chamber of Commerce

Charlotte Area Chamber of Commerce

Charlotte Area Chamber of Commerce

Charlotte Area Chamber of Commerce

Charlotte Area Chamber of Commerce

Charlotte Area Chamber of Commerce

Selfies are no longer the domain of duck-faced teenaged girls. (That’s not an insult. It’s a description. Google it.) They’re gaining in popularity among adults and businesses too.

Charlotte Area Chamber of Commerce

Are you participating in Small Business Saturday—or better yet—Small Business Season, where you encourage people to shop small throughout the holiday and not just on the day after Black Friday?

Charlotte Area Chamber of Commerce

We aren’t telling you to never shop online again.

There is nothing more convenient than whipping out your phone, typing in a URL (or opening an app), perusing offerings, and hitting a few buttons to buy something…anything…everything. We even get our groceries that way these days. But as convenient as online shopping seems, there are several reasons to shop local.

Charlotte Area Chamber of Commerce

One way to bring shoppers into your business over the holiday season is by offering deals.

Charlotte Area Chamber of Commerce

What is one benefit your brick-and-mortar business has over online sellers?

Charlotte Area Chamber of Commerce

While Small Business Saturday is a good start, why stop there?

Charlotte Area Chamber of Commerce

Charlotte Area Chamber of Commerce

If you are a business that is removed from the larger supply chain, it may be time to get the word out. While some box stores are expecting empty shelves in certain departments this season, you can be fully stocked and ready to help shoppers. But they won’t know unless you tell them.

Charlotte Area Chamber of Commerce

Many business owners believe their product or service is so stellar, they needn’t implement any kind of loyalty program. Providing great service will help you make an impression but, like any relationship, you need to continually invest in it.

Charlotte Area Chamber of Commerce

Small business owners have lots of stressors as they follow their dreams. It might surprise you just how much the chamber can help with these concerns.

Charlotte Area Chamber of Commerce

What are these influencers doing to build their audiences and how can we get a little of that for our own businesses without directly hiring them?

Charlotte Area Chamber of Commerce

Do you love small towns with gorgeous Main Streets that are fun weekend adventures in dining and shopping? You know the places with one unique business after another with friendly employees who show you their amazing wares and make you feel welcome.

Charlotte Area Chamber of Commerce

10 Ideas to Reengage Past Customers for More Sales

Charlotte Area Chamber of Commerce

If you joined the Charlotte Area Chamber to meet new people, grow your network, and get more customers, you’re on the right track. But do you have a plan to make the most of your time investment? If not, you need one.

Charlotte Area Chamber of Commerce

Working from home is an ideal that many people have longed for but the reality of it can be disenchanting.

It takes some special skills to make it work. In this article we will cover four simple things you can do to make working at home easier on everyone.

Charlotte Area Chamber of Commerce

If you’re like most businesses, you’re probably looking for ways to increase your revenue.

Charlotte Area Chamber of Commerce

Here are a few fall themes you can incorporate into your business for more engagement with your target audience.

Fall is a favorite among many people. The temps are enjoyable, the weather is crisp and clear, and the smell of leaves can be intoxicating. That’s what makes this season such a hit with marketers.

Charlotte Area Chamber of Commerce

Carolina GSE, a global provider of aviation ground support equipment, avionics test equipment and consumables, is pleased to announce a new manufacturing partnership with David Clark Company.

Carolina GSE Inc.

Carolina GSE, a global provider of aviation ground support equipment, avionics solutions and repair services, is pleased to announce its plans to expand both its skilled workforce, and its shipping and distribution center, in New Bern, North Carolina.

Carolina GSE Inc.

Charlotte Area Chamber of Commerce

Do you want to wow your existing customers? Are you ready to take your “relationship” with them to the next level? Then it may be time to grab your data and do some personalized marketing.

Charlotte Area Chamber of Commerce

Log on to social media or do a search online and notice how many different challenges there are out there.

Charlotte Area Chamber of Commerce

Before you hang that open sign on the door and put out your welcome mat, ensure you know the answers to the following questions.

These days a lot of people are considering business ownership. Whether you buy into a franchise, lease some space and start your own thing, or log onto the internet and begin building an ecommerce website, doing it on your own has never been more alluring.

Charlotte Area Chamber of Commerce

Carolina GSE, a global provider of aviation ground support equipment and avionics solutions, is pleased to announce that it has been awarded ISO 9001:2015 certification for its Quality Management System.

Carolina GSE Inc.

Do you want more customers? Then you need to remove the friction behind doing business with you.

Charlotte Area Chamber of Commerce

Social media is an incredibly important tool for increasing your audience and building connections.

Most business people know this. But how this gets done can be a bit of a mystery. If you feel a little lost on what you should be doing on a daily and weekly basis, read on....

Charlotte Area Chamber of Commerce

Do you watch America’s Got Talent? Or how about American Idol? The Olympics? The MLB All-star Game? These competitions all have something in common. They tell stories.

Charlotte Area Chamber of Commerce

Here are a few ideas that were stolen from big brands that you can easily adopt in your business for stronger conversions.

Charlotte Area Chamber of Commerce

And that’s what businesses have been focused on

Charlotte Area Chamber of Commerce

You will never be everyone’s “cup of tea.”

Charlotte Area Chamber of Commerce

Blogs aren't Dead

Charlotte Area Chamber of Commerce

Email subject lines are one of the most important things to master

Charlotte Area Chamber of Commerce

Starting a new business can be challenging, but it can be even more difficult if you are new to the community.

Charlotte Area Chamber of Commerce

Charlotte Area Chamber of Commerce

Do you have dreams about owning your own business?

Charlotte Area Chamber of Commerce

Charlotte Area Chamber of Commerce

The scene is a common one these days. Lines of people waiting to pay in a restaurant, retail establishment, or grocery store. Tempers flare.

Charlotte Area Chamber of Commerce

Charlotte Area Chamber of Commerce

Charlotte Area Chamber of Commerce

Increase Summer Sales

While we are quickly heading toward the heat of summer, there’s still time to do some spring cleaning with your data. A nice clean email list can help you make the most of your ecommerce and increase summer sales.

Charlotte Area Chamber of Commerce

If you’ve ignored the most popular trend in marketing over the past five years, you may not know anything about content marketing. But before you decide whether it’s for your business or not, you need to understand what it is and how it works.

Charlotte Area Chamber of Commerce

Trust Is a Valuable Commodity

Charlotte Area Chamber of Commerce

Know Your Audience, Tell Your Story

Knowing your ideal customer or target audience allows you to effectively craft your business story in a way they will respond to. When they identify with your story, they begin to know, like, and trust you. If you don’t create a business story that is appealing to your target audience, they’ll fail to identify with you, which means they’re less likely to buy from you.

Charlotte Area Chamber of Commerce

Learn the basics of good copy, at least until you can pay someone to do it for you.

Charlotte Area Chamber of Commerce

When you’re merely meeting expectations, you’ll never rock the reviews.

Today's customers are a little entitled. And it's not just the younger generation. Companies are using data to personalize their offerings and the customer experience to the point of appearing to be mind readers. This sets a precedent and expectation of something way beyond good customer service.

Charlotte Area Chamber of Commerce

Charlotte Area Chamber of Commerce

Your email content can be the best ever but if people don’t open your emails, the emails might as well be blank.

Charlotte Area Chamber of Commerce

Charlotte Area Chamber of Commerce

Charlotte Area Chamber of Commerce

You can’t hire people who don’t even come to an interview.

There is a dearth of people willing (or able) to work for a multitude of reasons. Employers across the country are posting signs asking for patience with their existing employees because the business is understaffed. In fact, there are hiring managers who are scheduling interviews only to have no one show up! You can’t hire people who don’t even come to an interview.

Charlotte Area Chamber of Commerce

Dianne Stewart owner of BSA PR & Marketing / PathwayUSA

Charlotte Area Chamber of Commerce

Are you ready to return to normal yet?

If “normal” means life without COVID, we’re not that far away from herd immunity. But if your definition of normal is getting back to how things used to be before the pandemic, I’m afraid that likely isn’t happening. The state of work has changed. Here’s what you need to know to prepare for life on the other side of the pandemic.

Charlotte Area Chamber of Commerce

Mariana owner of Promotion Magic

Charlotte Area Chamber of Commerce

Christopher Cassar, the owner of CMC Dataworks, Inc.

Charlotte Area Chamber of Commerce

Asking yourself the following questions about your business and marketing can help you grow.

If recovery is right around the corner, now is the ideal time to revisit your marketing strategy and plan. Making critical changes now can bring you into alignment to make the most of recovery. Plus, it’s possible the needs and desires of your target audience have changed.

Charlotte Area Chamber of Commerce

Ace & TJ Family / The Ace & TJ Show / The Radio Button Network (podcasting)

Charlotte Area Chamber of Commerce

Efficiency is key

If running your business seems like a struggle, it’s time to make things easier. Some businesses choose to do that by hiring additional people, but if you don’t have the budget for that right now, there are other things that can be done to help you make the most of the hours in your day.

Charlotte Area Chamber of Commerce

We only have so many hours in the day.

Some of the things you’re doing in your business may be very enjoyable but aren’t worth the effort in that you don’t get the return out of the time you’re investing.

Charlotte Area Chamber of Commerce

IF Associates, Inc.

Charlotte Area Chamber of Commerce

A healthy business has a good balance sheet

Many of us have spent this year concerned about the health of our businesses or those in the community. Ultimately, a healthy business has a good balance sheet. It has more coming in than it does going out. But that is not the only indicator of business health.

Charlotte Area Chamber of Commerce

Want a sure-fire way to get more traction on your business blog posts? Make sure each post contains these important pieces.

Many small businesses are starting to realize the importance of good content. But what makes content good? Better yet, what makes for great content?

Charlotte Area Chamber of Commerce

Why are we suggesting “fun”?

Do you want to appeal to a younger demographic? Want to get people talking about you? Maybe you want to attract an ultra-cool influencer or celebrity customer? If you do, rebranding and becoming a “fun” company may be just the way to get more attention.

Charlotte Area Chamber of Commerce

The truth of the matter is a giant problem for businesses

There’s a joke in this title. The easiest way to get more reviews is to stink at what you do. People are always more apt to give a negative review than a positive one.

Charlotte Area Chamber of Commerce

If you have weathered the storm so far, you know your business is not completely in the clear.

There are always unexpected challenges like freak snowstorms and mass electrical outages that are keeping us all on our business toes, regardless of where you sell or operate from. Nothing will tell you faster how interconnected we are than understanding how weather in one part of the country can stimy business operations in another.

Charlotte Area Chamber of Commerce

Your current clients/customers are likely an untapped resource of additional revenue.

There’s a saying in the restaurant industry that a diner who described their meal as “satisfactory” will never be back again. In order to get return customers, upsells, and referrals you must do better than just meeting expectations. You must exceed them.

Charlotte Area Chamber of Commerce

Starting a business seems to be on many people’s minds these days.

Whether it’s a personal brand that you leverage into revenue-generating ideas like a sponsored YouTube channel or speaking engagements or it’s a traditional brick and mortar, many people say entrepreneurialism is one of their goals.

Charlotte Area Chamber of Commerce

Skip the Survey: Learn What Your Customers Want in More Meaningful Ways

A few years ago, a trend hit—customizing your offerings to what your customers wanted. It involved surveying every part of their experience and shaping your business based on results. Customer-designed offerings kept a lot of businesses alive during COVID. The idea is a great one, give them what they want, make them feel important, and they’ll return.

Charlotte Area Chamber of Commerce

So you still need to make some connections?

The ability to make connections within the business world is critical in part because more and more of us are working outside the traditional office.

Charlotte Area Chamber of Commerce

There’s a saying in chamber circles that a chamber membership is like a gym membership.

But is a chamber membership really like going to the gym? That depends on whether you like going to the gym or not.

Charlotte Area Chamber of Commerce

People and teams need purpose.

An NFL team coming out of training camp and into the regular season lacking purpose will lack the passion and direction to reach the game of games, the Super Bowl.

Charlotte Area Chamber of Commerce

Personal branding is incredibly important these days.

If you’re not marketing yourself and your career as part of your brand, you should be. Your personal image is critical to your business because customers and potential customers want to do business with people they know, like, and trust.

Charlotte Area Chamber of Commerce

There’s a lot more that goes into the launching of that product or service.

Launching a new product or service is not something you want to do because you had a wild idea one morning over coffee or in the shower.

Charlotte Area Chamber of Commerce

Productivity is always a big push at the beginning of the year. Everyone wants to do more with less, less money, less time, and fewer resources. This article will show you four ways to structure your day for greater success in achieving your goals.

Charlotte Area Chamber of Commerce

Mike Wolfe, Frank Fritz, and their team are excited to return to North Carolina! They plan to film episodes of the hit series American Pickers throughout your area in March 2021.

Charlotte Area Chamber of Commerce

Who has time for a newsletter? If you want more sales and a more loyal audience, you need to find the time.

The magic of newsletters is that they are a way to distribute your content on a regular basis straight to someone’s email inbox or phone.

Charlotte Area Chamber of Commerce

Sales emails are among the most powerful ways to get in front of your prospects, especially during the pandemic

When most in-person meetings are on pause, the competition is steep when it comes to your clients’ and prospects’ inboxes.

Charlotte Area Chamber of Commerce

According to recent research by BlueVenn, 17% of shoppers do not plan on shopping in stores this year (up from 8% in 2019) and it makes sense that 61% of marketers fear losing their business to online sources.

Charlotte Area Chamber of Commerce

The chamber is an excellent source for finding new customers

In a recent survey by Daysmart Software, 54% of small business owners admitted to being worried about making enough money.

Charlotte Area Chamber of Commerce

This has certainly been a weird year. As we begin to adjust to our new reality, there are some things you could be doing in your business that may help you out in the post-COVID time.

Charlotte Area Chamber of Commerce

Online Necessities Before the Content

According to SmallBizTrends.com, “The first set of holiday data and analytics from Adobe reveals online spending is set to increase by 33% in 2020 over 2019.”

Charlotte Area Chamber of Commerce

Good customer service isn’t something everyone is born knowing.

While most of us have been customers the better part of our lives in one aspect or another, many of us don’t take the time to stop and think what makes extraordinary customer service and what tactics build strong customer relations.

Charlotte Area Chamber of Commerce

What do you do when you get a text notification?

If you’re like the average person, you drop everything and look at it. We have been conditioned to believe that texts deserve our immediate attention.

Charlotte Area Chamber of Commerce

There are things you can do to make your business sales this holiday season better, even if you don’t have a lot of time.

If you are a small business owner or employee wearing a lot of hats, you probably don't have a marketing person. If that's the case, there may be many things about marketing that you don't know. That's okay.

Charlotte Area Chamber of Commerce

7 Reasons Millennials Should Love the Chamber

If you’re a Millennial and see yourself as a future leader or entrepreneur, the chamber is not just for Boomers. You can get a lot of value from it too.

Charlotte Area Chamber of Commerce

Do you feel like your business is just shouting into the wind?

Experiential marketing is the act of creating a memorable experience that will be associated with your brand. Many smaller businesses think of experiential marketing as the type of thing that businesses with Super Bowl-esque budgets do.

Charlotte Area Chamber of Commerce
Powered By GrowthZone
Scroll To Top