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So you still need to make some connections?
The ability to make connections within the business world is critical in part because more and more of us are working outside the traditional office.Charlotte Area Chamber of Commerce
At the risk of sounding like a broken record, engagement is critical to your business. Now more than ever. It’s so important that I wish I could create a new name for it so people would pay more attention.Charlotte Area Chamber of Commerce
You can’t hire people who don’t even come to an interview.
There is a dearth of people willing (or able) to work for a multitude of reasons. Employers across the country are posting signs asking for patience with their existing employees because the business is understaffed. In fact, there are hiring managers who are scheduling interviews only to have no one show up! You can’t hire people who don’t even come to an interview.Charlotte Area Chamber of Commerce
Dianne Stewart owner of BSA PR & Marketing / PathwayUSA
Charlotte Area Chamber of Commerce
Are you ready to return to normal yet?
If “normal” means life without COVID, we’re not that far away from herd immunity. But if your definition of normal is getting back to how things used to be before the pandemic, I’m afraid that likely isn’t happening. The state of work has changed. Here’s what you need to know to prepare for life on the other side of the pandemic.Charlotte Area Chamber of Commerce
Mariana owner of Promotion Magic
Charlotte Area Chamber of Commerce
Christopher Cassar, the owner of CMC Dataworks, Inc.
Charlotte Area Chamber of Commerce
Asking yourself the following questions about your business and marketing can help you grow.
If recovery is right around the corner, now is the ideal time to revisit your marketing strategy and plan. Making critical changes now can bring you into alignment to make the most of recovery. Plus, it’s possible the needs and desires of your target audience have changed.Charlotte Area Chamber of Commerce
Ace & TJ Family / The Ace & TJ Show / The Radio Button Network (podcasting)
Charlotte Area Chamber of Commerce
Efficiency is key
If running your business seems like a struggle, it’s time to make things easier. Some businesses choose to do that by hiring additional people, but if you don’t have the budget for that right now, there are other things that can be done to help you make the most of the hours in your day.Charlotte Area Chamber of Commerce
We only have so many hours in the day.
Some of the things you’re doing in your business may be very enjoyable but aren’t worth the effort in that you don’t get the return out of the time you’re investing.Charlotte Area Chamber of Commerce
A healthy business has a good balance sheet
Many of us have spent this year concerned about the health of our businesses or those in the community. Ultimately, a healthy business has a good balance sheet. It has more coming in than it does going out. But that is not the only indicator of business health.Charlotte Area Chamber of Commerce
Want a sure-fire way to get more traction on your business blog posts? Make sure each post contains these important pieces.
Many small businesses are starting to realize the importance of good content. But what makes content good? Better yet, what makes for great content?Charlotte Area Chamber of Commerce
Why are we suggesting “fun”?
Do you want to appeal to a younger demographic? Want to get people talking about you? Maybe you want to attract an ultra-cool influencer or celebrity customer? If you do, rebranding and becoming a “fun” company may be just the way to get more attention.Charlotte Area Chamber of Commerce
The truth of the matter is a giant problem for businesses
There’s a joke in this title. The easiest way to get more reviews is to stink at what you do. People are always more apt to give a negative review than a positive one.Charlotte Area Chamber of Commerce
If you have weathered the storm so far, you know your business is not completely in the clear.
There are always unexpected challenges like freak snowstorms and mass electrical outages that are keeping us all on our business toes, regardless of where you sell or operate from. Nothing will tell you faster how interconnected we are than understanding how weather in one part of the country can stimy business operations in another.Charlotte Area Chamber of Commerce
Your current clients/customers are likely an untapped resource of additional revenue.
There’s a saying in the restaurant industry that a diner who described their meal as “satisfactory” will never be back again. In order to get return customers, upsells, and referrals you must do better than just meeting expectations. You must exceed them.Charlotte Area Chamber of Commerce
Starting a business seems to be on many people’s minds these days.
Whether it’s a personal brand that you leverage into revenue-generating ideas like a sponsored YouTube channel or speaking engagements or it’s a traditional brick and mortar, many people say entrepreneurialism is one of their goals.Charlotte Area Chamber of Commerce
Skip the Survey: Learn What Your Customers Want in More Meaningful Ways
A few years ago, a trend hit—customizing your offerings to what your customers wanted. It involved surveying every part of their experience and shaping your business based on results. Customer-designed offerings kept a lot of businesses alive during COVID. The idea is a great one, give them what they want, make them feel important, and they’ll return.Charlotte Area Chamber of Commerce
There’s a saying in chamber circles that a chamber membership is like a gym membership.
But is a chamber membership really like going to the gym? That depends on whether you like going to the gym or not.Charlotte Area Chamber of Commerce
People and teams need purpose.
An NFL team coming out of training camp and into the regular season lacking purpose will lack the passion and direction to reach the game of games, the Super Bowl.Charlotte Area Chamber of Commerce
Personal branding is incredibly important these days.
If you’re not marketing yourself and your career as part of your brand, you should be. Your personal image is critical to your business because customers and potential customers want to do business with people they know, like, and trust.Charlotte Area Chamber of Commerce
There’s a lot more that goes into the launching of that product or service.
Launching a new product or service is not something you want to do because you had a wild idea one morning over coffee or in the shower.Charlotte Area Chamber of Commerce
Productivity is always a big push at the beginning of the year. Everyone wants to do more with less, less money, less time, and fewer resources. This article will show you four ways to structure your day for greater success in achieving your goals.Charlotte Area Chamber of Commerce
Mike Wolfe, Frank Fritz, and their team are excited to return to North Carolina! They plan to film episodes of the hit series American Pickers throughout your area in March 2021.Charlotte Area Chamber of Commerce
Who has time for a newsletter? If you want more sales and a more loyal audience, you need to find the time.
The magic of newsletters is that they are a way to distribute your content on a regular basis straight to someone’s email inbox or phone.Charlotte Area Chamber of Commerce
Sales requires making connections and establishing relationships. The more people you meet and get to know, the more opportunities you will create.Charlotte Area Chamber of Commerce
Sales emails are among the most powerful ways to get in front of your prospects, especially during the pandemic
When most in-person meetings are on pause, the competition is steep when it comes to your clients’ and prospects’ inboxes.Charlotte Area Chamber of Commerce
According to recent research by BlueVenn, 17% of shoppers do not plan on shopping in stores this year (up from 8% in 2019) and it makes sense that 61% of marketers fear losing their business to online sources.Charlotte Area Chamber of Commerce
The chamber is an excellent source for finding new customers
In a recent survey by Daysmart Software, 54% of small business owners admitted to being worried about making enough money.Charlotte Area Chamber of Commerce
This has certainly been a weird year. As we begin to adjust to our new reality, there are some things you could be doing in your business that may help you out in the post-COVID time.Charlotte Area Chamber of Commerce
Online Necessities Before the Content
According to SmallBizTrends.com, “The first set of holiday data and analytics from Adobe reveals online spending is set to increase by 33% in 2020 over 2019.”Charlotte Area Chamber of Commerce
There can be a desperation that you feel on social media.
Many businesses are creating content that demands “look at me.” But while some may believe that “shouting” into social media is the way to get attention, it rarely is.Charlotte Area Chamber of Commerce
Good customer service isn’t something everyone is born knowing.
While most of us have been customers the better part of our lives in one aspect or another, many of us don’t take the time to stop and think what makes extraordinary customer service and what tactics build strong customer relations.Charlotte Area Chamber of Commerce
What do you do when you get a text notification?
If you’re like the average person, you drop everything and look at it. We have been conditioned to believe that texts deserve our immediate attention.Charlotte Area Chamber of Commerce
Most people will agree Google is a large part (dare we say owner?) of the internet, at least from a marketing perspective. That means whether we like it or not we have to try to play nicely with the giant search engine.Charlotte Area Chamber of Commerce
There are things you can do to make your business sales this holiday season better, even if you don’t have a lot of time.
If you are a small business owner or employee wearing a lot of hats, you probably don't have a marketing person. If that's the case, there may be many things about marketing that you don't know. That's okay.Charlotte Area Chamber of Commerce
7 Reasons Millennials Should Love the Chamber
If you’re a Millennial and see yourself as a future leader or entrepreneur, the chamber is not just for Boomers. You can get a lot of value from it too.Charlotte Area Chamber of Commerce
Small business owners have lots of stressors as they follow their dreams. It might surprise you just how much the chamber can help with these concerns.Charlotte Area Chamber of Commerce
Do you feel like your business is just shouting into the wind?
Experiential marketing is the act of creating a memorable experience that will be associated with your brand. Many smaller businesses think of experiential marketing as the type of thing that businesses with Super Bowl-esque budgets do.Charlotte Area Chamber of Commerce
Working from home is an ideal that many people have longed for but the reality of it can be disenchanting.
It takes some special skills to make it work. In this article we will cover four simple things you can do to make working at home easier on everyone.Charlotte Area Chamber of Commerce
When it comes to video conferencing, the fact of the matter is, you can’t avoid it forever. Set yourself up for success, so the only thing you’ll have to think about is making sure you look presentable. Use these suggestions to get started.Charlotte Area Chamber of Commerce