Workshop: Positioning and Messaging that Sticks (UIQ)
Workshop: Positioning and Messaging that Sticks (UIQ)
Thursday, December 4, 2025 (10:00 AM - 11:30 PM) (EST)
Description
This session is all about branding, positioning, and messaging that sticks! What’s uniquely innovative about this workshop? You.
We will discuss your UIQ (Unique Innovative Qualities) and how to maximize them to stay fresh and top of mind in the marketplace. In a collaborative environment, your facilitators and peers will help you sharpen what is truly uniquely innovative about you, your product, and your company.
The ultimate takeaway? Share, sharpen, and deploy your uniquely innovative qualities.
Welcome to Alchemy Sessions! An engaging environment to be heard and receive hands on support to build your business.
Hosted by Chris Elmore - Co-Founded AvidXchange which recently sold for more than $2B. Chris has thirty years of entrepreneurial experience. He taught entrepreneurship and business at UNC-Charlotte and Gaston College. His focus and time is now dedicated to serving other entrepreneurs on their journey. That, and riding motorcycles. When he’s not singing and playing his guitar. Is he the most interesting man alive? Probably.
2459 Wilkinson Blvd Suite 300
Charlotte, NC 28208 United States
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