Description

Register here: https://sps.wfu.edu/programs/certificate-in-digital-marketing/ 

Lead Strategically. Execute Precisely. Thrive in a Digital-First, AI-Driven World. In today’s marketing landscape, digital is the new normal—accounting for nearly 75% of total marketing spend. This non-credit, open enrollment certificate course equips professionals with the essential strategic frameworks, analytical tools, and hands-on tactical skills needed to succeed and lead in this fast-evolving digital era. Designed for professionals across industries, this course explores the intersection of creativity, data, and technology to build digital fluency and marketing leadership. Whether you’re transitioning into digital marketing or enhancing your existing expertise, this course provides a powerful foundation to advance your career. Certificate Highlights: Continuous Optimization: In today’s digital landscape, test, learn, and test again isn’t optional—it’s essential. With tens of thousands of campaign adjustments happening monthly, adaptability is key. Embracing Change: Digital marketing evolves rapidly. Learn how to become a student of change and stay ahead of shifting technologies, trends, and consumer behaviors. Segmentation & Targeting: Develop advanced strategies for behavioral, attitudinal, and demographic segmentation to effectively reach and engage digital audiences. Strategic Foundations: Build deep expertise in positioning, pricing, and brand management within increasingly competitive and cluttered digital environments. Channel Integration: Gain practical skills in integrating CRM systems, search marketing, social media, and other digital channels to create cohesive, multi-platform campaigns. Customer-Centric Mindset: Today’s customers are in control—of the conversation, the experience, and the brand relationship. Learn to study them closely and respond with communications, products, and services that truly meet their needs. 

Registration Deadline: September 18, 2025