Description

Our Summer Marketing Series is a great way to stay up-to-date on the latest trends and practices in the marketing world. Whether you're attending our in-person events or participating remotely, you'll have access to informative speakers and network with like-minded professionals. Our Summer Marketing Series will help keep your skills sharp.

How to Create a Marketing Plan & Use it to Grow Your Business

Creating a marketing plan is truly the "backbone" of marketing strategy and essential for success. In this workshop the following will be covered:

1. Why a marketing plan is important
2. Marketing Plan Key Elements
3. Marketing Plan Objectives/Goals
4. SWOT Analysis
5. Breakdown of how to put together strategies/tactics for each goal and how to execute the plan

August 15th, 10:00am - 11:00am

Location: Charlotte Area Chamber office or Virtual
1213 W Morehead St, Suite 500
Charlotte, NC 28208

(Located in Venture X)

If participating virtually, a Zoom link will be sent after registration. 

The refinery Building in Venture X Parking: Free parking available in the surface lot behind the parking deck. Parking will not be validated if you park in the deck. Find elevators in the middle of the building and take to the 5th floor.

Speaker

Emily Green, Founder and CEO of Grace Communications

The founder and CEO of Grace Communications, Emily Green, has over 15 years of experience leading marketing, public relations, event planning, and business development efforts for companies all over the United States. She has demonstrated a history of success with helping develop new companies and departments as well as extensive event planning and social media experience. She also has been responsible for public relations efforts in top markets all over the country such as Chicago, St. Louis, Minneapolis, and Charlotte. Her passion for marketing and helping businesses grow is what led her to form Grace Communications. Emily also has a passion for speaking and educating others in fun, unique ways. She has a variety of experience with public speaking including hosting fashion shows, events, live television segments, grand openings, conferences, and virtual training sessions.