Description

The Charlotte Area Chamber of Commerce Programs Committee Presents: An Engaging Workshop with Enovia Bedford to learn the Basics of Google Ads

In this interactive virtual or in-person workshop, you’ll learn how to reach more customers and grow your business using Google Ads—Google’s powerful online advertising platform. Whether you're a beginner or looking to improve your current ad strategy, this session will walk you through the core elements of setting up successful campaigns.

In this session, you'll learn how to:

               1. How to create an account and set up an ad campaign: Learn the basics of getting started with Google Ads, including selecting campaign goals, targeting your audience, and managing your budget.
               2. How to write compelling ads, refine keywords, and use ad extensions: Discover how to craft ads that stand out, choose the most effective keywords, and enhance your ads with features like sitelinks, callouts, and more.
               3. How to measure and track your campaign’s success: Understand how to monitor performance metrics such as impressions, clicks, and conversions—and how to use that data to optimize your results.

Don’t miss this opportunity to refine your leadership presence and step into your full potential!

Date: August 14th, 2025
Time: 9:30am-11:00am
Location: Alchemy Coworking
2459 Wilkinson Blvd
Suite 310
Charlotte NC 28208

Parking Directions: Parking on site at location

Speaker Bio:

Enovia Bedford

North Carolina Google Coach & Founder of VettDeck

Leveraging entrepreneurial vision and drive, Enovia Bedford thrives in startup and early-stage environments, working to drive profitable growth by coordinating clients with industry-leading companies, partners and sponsors. Her experience encompasses diverse industries, with a special talent for marketing, P.R., social media branding, event planning, and relationship building. Enovia prides herself on developing and implementing engaging and impactful influencer programs, workshops, and campaigns. Originally from New York, Enovia moved to North Carolina in 2015 where she became the Marketing Director for a restaurant group and Co-Founded BLKTECHCLT, the first community for black entrepreneurs and technologists in Charlotte, NC which was acquired in 2021.

Enovia’s current role is Founder in VettDeck, a crowdsourced lead generation platform for the sponsorship and event industry. Vett Deck creates insights for multicultural markets to make impactful decisions about who they partner with and prospect for sponsorship. In previous roles, Enovia has provided creativity, innovation, and leadership to marketing and branding activities, including experiential, print, digital, and social media campaigns. Furthermore, she’s cultivated sponsorships and partnerships with industry leaders such as Keurig, Jim Beam, Wal-Mart, Candies, JCPenney’s, Top Shop, Airbnb, Tito’s, Jack Daniels and more. As an effective team leader, she’s astutely managed budgets and all project/campaign resources. Enovia collaborates well with all levels of professionals, from vendors to street teams to CEOs and marketing/sales executives leading to VettDeck serving hundreds of clients.

Enovia is both creative and strategic, providing vision and direction needed to define company goals, promote a brand to consumers, drive growth, and optimize revenue generation.