Advantages of Video Marketing
Advantages of Video Marketing
What makes Video Marketing so powerful?
A quick question: What's your favorite Super Bowl ad?
There's a reason you can easily answer that question, even if you don't care about football. Super Bowl ads have impact! Why? Because when it comes to tugging on your emotions and creating memorable connections, visual storytelling is king. That's why more than 90% of marketers use video to promote their products, organizations, and solutions.
And customers are consuming video like never before. Last year, YouTube reported over 1 billion hours of content watched every day. Twitter (now X) reported 2 billion videos watched every day. And Facebook reported an astonishing 8 billion videos viewed every single day.
So what does that mean for you? It means that if you want to grow your audience, attract more customers, inspire greater support, or increase your visibility in the marketplace, you need an excellent video.
Converting Viewers to Customers Through Video Content
Consider these numbers:
96% of consumers have watched a video to learn more about a product or business.
89% of consumers have made a purchase after watching a video.
91% of companies using video marketing report increased traffic to their websites.
95% of companies using video marketing report increased brand awareness in the marketplace.
If those numbers don't convince you that video marketing is powerful, perhaps the fact that 92% of companies using video marketing consider it a great ROI will?
Here's why video works:
In the past, it was enough to say, "We sell great vacuums." But today's consumers crave connection. They want to know more. Who are you? Why do you sell vacuums? Why are your vacuums better than other vacuums? Do customers like your vacuums? Where are your vacuums made and where are they available? How does your vacuum work? What are its special features? What problem does your vacuum solve for me? How will your vacuum improve my life?
You can answer these questions in print, sure, with some informative facts and figures. But you'll be missing a great opportunity to build community around your brand if you do, because facts and figures don't convey feeling.
A video, on the other hand, answers all of your consumers' questions while also demonstrating the product, providing customer testimonials, and creating an emotional connection -- yep, even for vacuums! (Picture this: A visibly exhausted mom and colicky baby finally fall asleep on the couch close to dawn. In the next room, an older brother spills breakfast cereal on the floor. Dad vacuums it up with a machine so quiet both mom and baby sleep through it...)
Why You Need a Video Production Company
So you're sold on the efficiency and effectiveness of video. What's next?
You can certainly take out your phone and make a video -- millions of people do it. But think about the time and energy you've invested in your business. Don't you want a video you can be proud of? A video your investors, donors, employees, and customers will feel good about sharing? A video people will remember?
That's where we come in.
We help you tell your story -- from the who to the why to the what to the how -- in a way that creates connection. Builds community. Increases brand awareness. Answers questions. And we do it all with years of writing, editing, film making, and audio engineering behind us.
So if you're looking for videos that matter and are memorable, that have an impact and make economic sense for your business, check out Kim Brattain Media. Peruse our portfolio and see why we've won so many awards. Find out what our customers say about us. And then get in touch to talk about what we can do for you!
Consumers are increasingly driven by visuals, and video continues to deliver the highest ROI in marketing...but the quality of your content matters!
Don't miss out on video marketing, and don't settle for less than the best for your brand. Contact KBM (( firstname.lastname@example.org )) for a free consultation and find out what our team can do for you!