State Employees' Credit Union
SECU Strategic Plan Delivers More for Members
The heart of SECU has always been its members. For more than 85 years, we’ve served their needs with new solutions that make the financial part of their lives easier to navigate.
OUR STRATEGY
The trust our members have in us and the value we bring to their lives is at the center of both our mission and our Strategic Plan. So, SECU has committed to four focus areas: Member Experience, Employee Experience, Digital Innovation, and Safety & Soundness. By enhancing and boosting our services in these categories, with an eye toward convenience and ease, we hope to continue earning our members’ trust by deepening the value we bring them.
Member Experience
Approximately 90 percent of SECU members say competitive rates and high quality and accessible technology are at least somewhat important in choosing a financial institution.*
State employees and their families join SECU because of our unwavering focus on their needs. They expect more from us because of the credit union’s “People Helping People” philosophy, in which we get to know our members personally and provide tailored solutions to help them achieve their financial goals. We are expanding our solutions even more with enhanced products, services, and outreach that drive member value.
- New Lending Approach: We’re expanding our rates and options to better serve every eligible member and provide the services they need, all while ensuring our collective financial stability.
- Financial Empowerment: Our new financial education offerings on our branch website help members improve their credit score, learn budgeting and saving tactics and boost their financial literacy. Members can also speak with one of our 1,000+ accredited financial counselors to obtain personalized one-on-one guidance.
- Giving Back to NC through SECU Foundation: Our commitment to our members extends into the communities in which they live. Since 2004, the SECU Foundation has committed $235 million in scholarships, grants, and loans to address community issues affecting North Carolinians throughout the state. Another $15 million is forecast to be donated across NC in 2023.