In 2019, Forbes named Charlotte on the "Best Places for Business and Careers" list for the entire US. As one of the fastest-growing metropolitan areas in the United States, others have discovered what we have long known. Having a booming town can mean a lot of customers for you but can also mean a lot of competition.
You may have noticed that some sites appear above others in the list of the results returned by a web search. How did they get there? Because they've already proven that people are interested in their content, search engines see them as more relevant than other sites covering similar topics. Our services help companies by providing well-written content and optimized placement to increase brand exposure, conversion, and sales through their website.
At its most basic level, search engine optimization, or SEO, is the way to make a site more visible to search engines. Using this approach, an online marketer can harness traffic from the "organic" or "natural" section of the search results of Google or Bing.
Ranking your website on Google and other search engines is beneficial because it will drive traffic to your website. How? Businesses that appear higher on the results are more likely to be noticed. When a website appears on the second or third page, many people will never see it. Even if someone does find the listing, showing up on later pages is often equated with a less trustworthy result.
Here is where our expertise comes in. It can give your website a higher likelihood of appearing on the first page of the natural results section when someone is looking for something related to you.
Who needs optimization? If you have a website you want people to find while exploring the web, then your site needs it.
Many local businesses consider hiring a branding company or an ad agency when they are trying to increase sales. While branding and advertising can be beneficial for marketing your business, investing in search engine optimization should also be considered. Most companies are hard-pressed to find a better return on investment in their marketing budget.