Ratliff Integrative Family Medicine
I am a double board certified integrative family physician with a passion for entrepreneurship to change the world of healthcare. I opened my own Direct Primary Care (DPC) practice in May of 2023 as a solopreneur.
What is Direct Primary Care?
Personalized, Affordable Healthcare—Without the Insurance Hassle
At Ratliff Integrative Family Medicine, we believe great care starts with a great relationship. Our Direct Primary Care (DPC) model eliminates the red tape of traditional healthcare, giving you unlimited access to your physician, longer appointments, transparent pricing, and a stronger partnership in your health journey.
Rather than dealing with co-pays, surprise bills, or limited appointment times, DPC lets you work directly with your doctor—no insurance required. That means better access, lower costs, and higher quality care, every step of the way.
Why Choose Direct Primary Care?
Unmatched Access to Your Doctor
Unlike traditional practices where physicians often manage over 3,000 patients, Dr. Ratliff keeps her panel intentionally small—between 400–600 patients. That means:
- Same-day or next-day appointments
- Direct access via phone, email, or text
- No waiting weeks to be seen
- You’ll always see your doctor—not a nurse practitioner or assistant
You deserve a doctor who knows your name, your story, and your goals.
Transparent, Affordable Pricing
With DPC, your membership includes unlimited visits—no co-pays, no deductibles, no billing surprises. You'll also benefit from:
- Discounted rates on labs, imaging, and prescription medications
- The ability to pair DPC with a high-deductible insurance plan or use it as your primary care option with catastrophic coverage
- Predictable, flat-rate pricing for ongoing peace of mind
This is healthcare you can actually budget for.
Longer, More Comprehensive Visits
You shouldn’t have to rush through your appointment—or feel like a number. With DPC, appointments typically last 30 to 60 minutes, giving you time to:
- Talk through your symptoms, concerns, and goals
- Get to the root cause of issues with functional and integrative medicine
- Build a relationship with your physician that supports long-term wellness
You’ll never be hurried out the door.
No Insurance Roadblocks
Traditional healthcare often puts insurance companies in control—not you or your doctor. With DPC:
- Care decisions are made between you and your physician—not dictated by insurance policies
- There’s no need for navigating insurance claims
- You get real-time attention and thoughtful care, not paperwork-driven visits
We’ve removed the middlemen—so your health can come first.

Dr. Melissa Hancock Ratliff, MD, ABOIM, CPE


