Description

Our Summer Marketing Series is a great way to stay up-to-date on the latest trends and practices in the marketing world. Whether you're attending our in-person events or participating remotely, you'll have access to informative speakers and network with like-minded professionals. Our Summer Marketing Series will help keep your skills sharp.

Podcasting from A to Z

Join us for a double feature workshop talking about the "how to" of making a podcast and then how to grow and market your podcast. 

Consumers spend nearly a third of their media time with Audio today - more than TV, Digital or Social. Hear from iHeartMedia, the #1 podcast publisher globally with the largest audience, on what’s driving an audio renaissance -- Podcast.

Podcast is the fastest growing mass reach medium reaching 120M Americans Monthly and 89M Weekly. Learn how your business can reach the “unreachables” using podcast marketing.

Agenda:

9:00am - 9:55am: How to Make a Podcast (Drew Horine)

9:55am - 10:05am: Break

10:05am - 11:00am: Advertising and Marketing your podcast (Dave Carwile, Drew Salamon, & Angie Sullivan)

*Join for one or both sessions

July 28th, 9:00am - 11:00am

Location: Charlotte Area Chamber office or Virtual
1213 W Morehead St, Suite 500
Charlotte, NC 28208

(Located in Venture X)

If participating virtually, a Zoom link will be sent after registration. 

The refinery Building in Venture X Parking: Free parking available in the surface lot behind the parking deck. Parking will not be validated if you park in the deck. Find elevators in the middle of the building and take to the 5th floor.

Speakers

Drew Horine, Escape Plan Marketing Founder & CEO

Drew Horine is the Founder and CEO of Escape Plan Marketing, a successful firm specializing in producing results-driven marketing content for mid-sized companies. Drew is also an avid runner who completed his first marathon at the age of 50. His passion for adventure and exploration extends to his work, where he helps his clients discover new opportunities for growth and success.

Dave Carwile, Metro President of iHeartMedia Carolinas Region

A media and marketing veteran with 30 years of experience, Dave serves as the Metro President of iHeartMedia's Carolina Region with a strong cross-platform presence including numerous iconic brands and franchises — both broadcast and digital — encompassing 28 stations comprised of music, talk and news formats across the Carolina's (Charlotte, Asheville, Greensboro/Winston-Salem, Raleigh/Durham NC and Greenville/Spartanburg SC).

Prior to current role, he was Market President of the Charlotte Metro. In 2016, Dave was named Region President of the iHeartMedia Markets Group with the responsibility for the P&L of more than 55 stations across the Mid-Atlantic markets including Charlotte, Raleigh, Greenville, SC, Greensboro, Asheville, Norfolk, Winchester, Harrisonburg, Roanoke-Lynchburg and Richmond. Dave's extensive media background also includes serving as Market President for iHeartMedia Roanoke-Lynchburg, Richmond, Raleigh and Charlotte.

During his 30 years in the media and entertainment industry, Dave has overseen markets of all sizes and scope and held expansive senior leadership positions across sales, programming and operational divisions. He has led numerous corporate projects that have yielded financial success not only in the market operations, but in a variety of iHeartMedia divisions. During his tenure, he has received many prestigious honors, including Radio Ink Magazine's General Manager of the Year, Blue Ridge Business Journal's 40 Under 40 and Region President of the Year for the Northeast Division.

Drew Salamon, Senior Vice President of Sales for iHeartMedia Multi-Platform Group - Carolina Region

Drew Salamon is a dynamic media executive renowned for his outstanding contributions to the entertainment industry. With a passion for connecting people through the power of audio, Drew has made a significant impact at iHeartMedia, a leading global media and entertainment company.

Throughout his career, Drew has consistently demonstrated an uncanny ability to identify emerging trends in media consumption, guiding iHeartMedia's strategic initiatives and positioning the company at the forefront of innovation. Drew's journey at iHeartMedia began 25 Years ago with a humble start, but his strong work ethic, sharp business acumen, and exceptional leadership skills quickly propelled him through the ranks. Over the years, he has held various key roles, each one instrumental in shaping the company's success and solidifying its position as an industry leader.

Beyond his professional achievements, Drew loves to spend his time with his Wife Emily and his three Children Kohler, Violet and Maurielle.

With a passion for storytelling and a keen eye for emerging technologies, Drew Salamon continues to shape the future of iHeartMedia and the media industry as a whole.

Angie Sullivan, Vice President of Sales for iHeartMedia Multi-Platform Group - Charlotte

Angie Sullivan is a highly accomplished and results-driven Sales and Marketing Executive with over 15 years of experience in the Media Industry. She possesses a deep understanding of the digital media landscape and has a keen eye for identifying emerging trends and opportunities. As a strategic thinker and effective communicator, Angie has successfully developed and executed comprehensive sales and marketing strategies that have propelled organizations to new heights.