Signature Event: Positioned to Be Seen A Hands-On Marketing Experience for Entrepreneurs & Professionals (panel of marketing experts)

Description

Positioned to Be Seen A Hands-On Marketing Experience for Entrepreneurs & Professionals Stop sitting through marketing events. Start working through one.You’ve been to the panels. You’ve taken the notes. You’ve nodded along to advice that sounded smart in the room and evaporated by Monday morning.Positioned to Be Seen is built to break that cycle. Here’s the truth most marketing events won’t tell you: there is no single tactic that “fixes” visibility. Real marketing is a mix — your brand story, your digital presence, the way you show up in a room, the media that covers you, the network you build. The businesses that grow fastest aren’t the ones that do PR *or* social *or* networking. They’re the ones who know how all of it works together, and which lever to pull first. That’s exactly what this event is built around. This isn’t a lineup of speakers talking *at* you for two hours. It’s a live, hands-on experience where you walk in with real questions about your marketing — however you define it — and walk out with real answers, from the people who actually make it work for a living. If you’re a small business owner, entrepreneur, or professional who’s tired of generic advice and ready for a strategy that actually fits your business, this event was built for you. — How It Works Part 1 — The Panel. We open with a candid, no-fluff conversation among five experts covering the full marketing landscape — branding, digital strategy, communications, PR, and speaking/networking. You’ll hear where these disciplines overlap, where they diverge, and how to know which one deserves your attention right now. Part 2 — The Marketing Power Circuit. This is where it gets different. Each expert takes a station around the room, and you rotate through — one-on-one or in small groups — bringing your specific challenges directly to them. No raised hands, no waiting for Q&A. Just direct access, real dialogue, and answers tailored to *your* business, not a hypothetical one. Think of it less like a conference and more like five strategy sessions in one room, with the exact people you’d normally have to pay a consulting fee to reach. — Meet Your Experts Bonnie & Jon Kaye — Kaye Communications Decades of experience leading strategic communications for major brands, developers, resorts, nonprofits, and municipalities. Known as Community Connecteurs℠, the Kayes specialize in brand reinvention, high-stakes PR, and creating visibility exactly where it counts. Philip Tate — Strategic Communications & Marketing Advisor With more than 35 years of experience, Philip helps organizations clarify their message, strengthen visibility and choose the right marketing strategies so every effort works together to build trust and drive results. Emily Furfaro — Dark Sky Creative A digital strategy executive, communications leader, and co-founder of Dark Sky Creative Agency. She knows firsthand what it takes to communicate compellingly in complex, high-stakes environments, having spent a decade leading digital strategy for NASA Science before launching Dark Sky with three fellow senior NASA communicators. Now she works with businesses and organizations across industries to clarify their messaging, sharpen their brand, and turn their work into smart strategy and storytelling that drives real outcomes. Her work has earned Emmy and Webby Awards, and main belt asteroid 188800 2005 WO62 was renamed “Emilyfurfaro” in honor of her contributions to science communication. Melissa Taylor — Speaking & Networking Strategist Marketing doesn’t only happen online or in the press — it happens in the room. Melissa helps entrepreneurs and professionals turn speaking engagements, networking events, and in-person relationships into one of their most powerful (and most overlooked) marketing channels. Conner Finnerty – Adams Outdoor An experienced marketing and sales professional with experience managing major client relationships across multiple advertising mediums, Connor is currently an Account Executive at Adams Outdoor Advertising, one of the nation’s leading out-of-home media companies. Adams specializes in delivering high-impact billboard campaigns that connect with people right where they live, work and drive. Chris Vaughn Automations, apps, digital processes all make marketing work. Chris Vaughn has spent his career making these easier, affordable and effective for small business owners and entrepreneurs. His systems will amplify your message. —Why “Marketing” Is Bigger Than You Think Most business owners default to one channel — usually whichever one feels least uncomfortable — and pour all their energy into it. That’s how you end up with a beautiful Instagram page and zero press, or a great media hit that never gets repurposed anywhere else, or a fantastic public speaker who’s never turned a single audience into a client.This event exists to fix that. You’ll leave understanding how PR, digital branding, creative strategy, and in-person visibility fit together — and which combination actually makes sense for where your business is right now. You’ll walk away with: – A clearer picture of the full marketing toolkit — not just the one tactic you already default to – Real clarity on your brand’s positioning — not vague affirmations, an actual point of view – Specific tactics to earn press, build digital visibility, and turn networking into revenue – Current insight into what’s actually working across PR, digital, creative, and speaking right now – Personalized feedback and next steps you can act on immediately — This Is Not a Lecture. It’s a Working Session. No fluff. No recycled slides. No theory for theory’s sake. Just direct access to experts across every corner of marketing, ready to roll up their sleeves with you. Reserve your seat now — and move your marketing from stuck to strategic. PLUS OUR SIGNATURE NETWORKING TIME COFFEE AND MORNING SNACKS PROVIDED BY: Fidelity Bank