Description

Our Summer Marketing Series is a great way to stay up-to-date on the latest trends and practices in the marketing world. Whether you're attending our in-person events or participating remotely, you'll have access to informative speakers and network with like-minded professionals. Our Summer Marketing Series will help keep your skills sharp.

Google Analytics 4 vs Universal Analytics.

Starting July 1st, 2023, your old Google Analytics won't work. 

Are you ready for the future of Google Analytics?

On July 1st, 2023, Google will no longer process new data in Universal Analytics. This means that if you're not using Google Analytics 4 (GA4), you'll be missing out on valuable insights into your website traffic and marketing performance.

GA4 is the next generation of Google Analytics, and it offers a number of new features and capabilities that can help you improve your marketing campaigns. For example, GA4 uses machine learning to track user behavior across multiple devices and platforms, and it provides more detailed insights into customer journeys.

If you're serious about tracking the success of your marketing campaigns, then you need to be using GA4.

This training event will teach you everything you need to know about GA4, including:

• How to set up GA4
• How to use machine learning to improve your marketing campaigns

Sign up for this training event today and learn how to use GA4 to improve your marketing campaigns.

June 22th, 9:00am - 10:00am

Location: Charlotte Area Chamber office or Virtual
1213 W Morehead St, Suite 500
Charlotte, NC 28208

(Located in Venture X)

If participating virtually, a Zoom link will be sent after registration. 

The refinery Building in Venture X Parking: Free parking available in the surface lot behind the parking deck. Parking will not be validated if you park in the deck. Find elevators in the middle of the building and take to the 5th floor.

Speaker

Enrico Glover: Co-Founder, Certified Digital Marketing Professional Association 

Rico Glover is a seasoned digital marketing professional. He has over 10 years of experience as a Google Agency Partner and has recently completed the Google AI Powered Ads certification. His expertise spans all facets of Google's advertising suite, including search, display, video, shopping, and app ads. He is known for his ability to leverage the power of data and analytics to drive campaign success.

Over the course of his career, Rico has earned recognition as a leader in the digital marketing space. He has been acknowledged for his ability to understand client needs and translate them into effective, data-driven advertising strategies that improve brand visibility, lead generation, and sales conversion.

Rico possesses a deep understanding of how to optimize Google Ads for maximum return on investment. His skills include keyword selection and optimization, bid management, ad scheduling, demographic and interest targeting, A/B testing, conversion tracking, and more.

Rico has proven his expertise by achieving Google Ads certification, a testament to his knowledge and dedication to staying current in a rapidly evolving field. This certification is a symbol of his commitment to mastering the tools necessary to help businesses reach their online marketing goals.

Despite his extensive experience, Rico remains committed to continuous learning and professional development. He believes that digital marketing, and particularly the use of Google Ads, is a dynamic field, and keeping up-to-date with the latest trends, features, and best practices is key to delivering the best results for his clients.

Rico is also a DigitalMarketer.com certified partner and trainer, and is the co-founder of the Certified Digital Marketing Professional Association. He is passionate about helping others learn and grow in the digital marketing space, and is committed to providing his clients with the highest level of service.